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Wikipedia defines content marketing as… … Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing is not writing a couple of blog posts a week, hitting publish, and hoping for the best. If you are doing that then you are merely scratching the surface. A decent content marketing strategy takes into account audience desires, buyer personas, scheduling, repurposing, re-marketing, and a whole lot more. It is a process. But what really makes certain content strategies pop out and outshine all others, is their ability to include different types of content. Content marketing means not limiting yourself to just one type of written content. Content Marketing Strategies You Need To Implement Content Marketing Strategy Think of it this way, if you ate the s...

To be, or not to be a guest blogger, that is the question… Both blog posts and guest writers know the benefits of guest posting. Top bloggers make no bones of posting content from guest contributors, as they give fresh perspectives, connect blog hosts with a new audience, and release them from constant brainstorming and looking for new awesome ideas to share with readers. Moreover, top bloggers will also make guest posts themselves to increase exposure, sell their products, and of course create opportunities for networking. So, if you are still wondering “To guest or not to the guest?” the answer is obvious: To guest post. Today, guest blogging has come along way from the days of spammy link building. All marketers know that guest blogging is a significant part of content marketing strategies, as it helps to promote a brand, build networks and online reputation, gain recognition, and make the Internet community talk about you. If you are a writer, your author rank benefit...

Measuring Website Performance Using Google Analytics Goals H. James Harrington (of the Harrington Institute) put it best: “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” If you want to measure and improve your website performance then you need to use GOALS in Google  Analytics. In Google Analytics we use “goals” to measure how often users complete specific actions. For example – make a purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Marketing Consultant Paul Manwaring and author of this Google Analytics Tutorial explains more… A Beginners Guide to Setting up Goals in Google Analytics So you have Google Analytics installed and collecting data, well done! I bet...